will.i.am as LG’s Experiential Architect for xboom Grab

LG appointed will.i.am to redefine xboom as a brand that elevates listening experience with completely new sound and style. A nine-time Grammy winner, will.i.am is undoubtedly a true icon of pop culture.

All “xboom by will.i.am” are professionally refined by will.i.am to deliver more balanced sound with warmer tone. With expertise in music and technology, will.i.am fine-tuned xboom Grab for energetic, dynamic sound in a compact design.

Sound UI

Award-Winning Sound UI Crafted by will.i.am

LG xboom’s Sound UI, personally directed by will.i.am, has been recognized as a winner of the 2025 for UX Sound Design. Every operational sound—from power on and off to Bluetooth pairing and volume control—has been exclusively developed under his music and sound design direction. Experience a precisely crafted sound interface that transforms every interaction into a signature moment.

Dynamic sound from the dome tweeter expertly crafted by Peerless

Crafted with a 16mm dome tweeter from Peerless, a century-old high-end Danish audio unit manufacturer, for exceptional sound quality. Enjoy vibrant, dynamic signature sound perfect for outdoor play.

AI sound for every genre

Choose manually from rhythm, melody, or voice-oriented modes based on your preference, or let AI set the most optimal mode for you. AI analyzes audio and adjusts the sound to suit the genre.

Space Calibration

Sound calibrated to your space

Space Calibration adjusts sound output based on the size and layout of your room. By matching audio levels to the space, it delivers clear, full sound that feels balanced in both large and small environments.

AI Lighting

AI lighting that matches music

AI detects genre of your music and delivers the optimal the lighting that syncs with sound. Choose from Ambient, Party, Voice mode to set the mood. Check the informative lighting for speaker’s status.

Built to last, certified to meet the military standard

Designed for outdoor adventures. Tested to U.S. military standards and proven to pass all 7 durability tests. Built tough to withstand the varied conditions of any environment.

*Actual results or performance may vary depending on the use environment. **Military Testing Details — Test Standard: MIL-STD-810H. Test Parameters: high temperature, rain, vibration, impact, salt water spray, sand dust, and flooding. Certification Result: PASS. Certification Date: December 18, 2024.

Enjoy music everywhere with 20 hrs of playtime

Long battery life beyond what you’d expect from a compact speaker. Grab plays up to 20 hrs on a full charge.

*The listed playtime is based on internal testing at 50% volume, with Bluetooth and Voice Enhance mode on, and no lighting. **Actual playtime may vary.

IP67 water and dust resistant

Rated IP67 to withstand water and dust. Enjoy music everywhere, at a pool party or a beach bash.

*Actual results or performance may vary depending on the use environment. **IP67 fully protects against dust and other similar particles and also fully protects against immersion up to 1m in depth for 30 minutes.

New xboom Grab, strap on and carry it stylish

Designed to push boundaries and enhance comfort. Tube-shaped body is easy to grab and adds a unique touch to your style. Carry and hang your speaker easily with the convenient strap.

Powerful sound, styled in rugged black

4 different images of xboom Grab Black’s outdoor using scenes showing its portability and adaptability to outdoor activities.

Connect multiple speakers and amplify the vibe with Auracast™

Create a party link to pair devices and share it through Auracast™. Access instantly by simply pressing a dedicated button. Dive into immersive sound, amplified by connecting different speakers.

*Only Grab, Bounce, and Stage 301 models released in ’25 can be connected to each other. **The representation is for illustrative purposes only. Applicable only for products launched in India.

Bluetooth Surround Ready

Surround yourself with cinematic sound

Feel the soundscapes surround you by connecting two xboom Grab speakers to your LG CineBeam Q via Bluetooth. Get immersed in rich, dynamic audio that brings every scene closer to you.

*Speakers have to be the same model.

Bluetooth Surround Ready

Sound comes alive from the screen

Dive into multi-dimensional surround sound by connecting two xboom Grab speakers to your LG SmartMonitor via Bluetooth. Get immersed in rich, dynamic audio that make your content feel closer.

*Speakers have to be the same model.